In the age of information and electronic commerce, some might turn their noses up at print media. Whether your business is solely online, in stores, or both, there’s great power in using product catalogs.
Although originally used in more archaic versions of marketing, modern product catalogs offer new and effective ways to increase sales. Below, you’ll find five reasons to use a product catalog for your business.
- Irreplaceable Visual Appeal
Although online pictures make an impact on Internet users, printed catalogs attract readers in a way that online media cannot. Catalogs inspire readers almost as much as browsing through store shelves might.
More and more, savvy catalog distributors are using less text and larger photos to convey a specific shopping experience to readers. Print catalogs act as “window shopping” that eventually spurs consumers to purchase online or through the catalog itself.
Through images, paper, and well-chosen fonts and design layouts, your seasonal catalog acts as a tool to excite, inform, and inspire readers to action. One survey even found that 38% of consumers first looked at printed catalogs before purchasing their chosen product online. As a result, the power of looking and imagining products in daily life provides consumers with exactly what they need to make purchases.
- Tangible Brand Experience
In addition to the visual value of print catalogs, you’ll find that their basic tangibility contributes as well. Online businesses in particular benefit from print catalogs because these prints can draw customers into the physical world of their brand.
Again, distinctive paper, bright color schemes, and carefully planned layouts all create an experience for the customer. Graphic designers create print catalogs to appeal to the senses and bring customers back again and again.
As your customers leaf through your catalog, they spend more time than they would in an online version. This increased time on a page strengthens their awareness and trust in your brand.
- Targeted Distribution
Whereas any variety of customers may view your online pages, print catalogs allow for specific targeting of old and new customers. Through keeping careful database records, you can track customers, their spending habits, and preferences-and you can modify your catalog to fit those trends.
As you target and re-target, you’ll understand buying trends from your catalog, even down to the number of purchases per page. With this information, businesses then create a more optimized layout each time to fit their customers’ exact desires.
Although catalog usage works best with consumer research, this additional work always pays off in the end.
- Success with Old and New
Again, catalogs may have once been a thing of the past, but new tactics allow for the best of both the printed and digital worlds. Countless global brands still use or are reinstating product catalogs.
From New York and Company’s annual fashion book to Sear’s departmental catalog, businesses everywhere are realizing the true value of printed catalogs. Even J. Crew, a company which began as a mail-order retailer, now has over 500 stores in the US alone and a thriving catalog.
By providing product QR codes and in-page links to web stores, businesses benefit hugely from the directness of a catalog, along with the immediate convenience of online purchasing.
- Ease of Use
With fewer pages and less overwhelming text, modern print catalogs provides an easy way to access information. The old catalogs that you used for a makeshift booster seat are now a thing of the past.
With improved design, links to websites, and lightweight portability, modern catalogs are now one of the best ways to drive traffic to your site.
Internet access isn’t everywhere yet, but anyone can carry a catalog with them. Consider obtaining a seasonal product catalog to reawaken interaction from current and past customers. And don’t forget to consult with a professional printer to ensure your catalog has the best design possible.